Core Principles

Core Product & User Principles

  • Users achieve maximum impact with minimal time investment.
  • Users retain full control over their own data at all times.
  • Data is processed and stored locally on the user’s device whenever possible.
  • No advertising; revenue comes exclusively from subscriptions.
  • Content can be tagged but not commented on, ensuring clarity and structure.
  • Tags replace comments as the primary organisational mechanism.
  • A timer is available to support focus, pacing, and intentional use.
  • Favourites and payments operate locally only, without external tracking.
  • No slop; quality, precision, and intention over noise.

Platform & Architecture Principles

  • Autonomous, AI‑native platform built around local AI agents.
  • Serverless architecture for the platform layer.
  • Everything is a file — all actions, UIs, and services generate files as the single source of truth.
  • Comprehensive features — each service is complete and production‑ready.
  • Rule of One — each technical capability is implemented exactly once across the platform.
  • Open‑source and standards‑based solutions preferred over proprietary alternatives.
  • No development in or on production; no developer access to production data.
  • Production is immutable and operates autonomously with self‑healing and zero‑downtime updates.
  • Everything is brownfield — new components must integrate with existing systems and data.
  • Rigorous automation across the entire lifecycle (CI/CD, rollouts, rollbacks, deprecation).
  • Secure by default — security is built‑in, not added later.
  • Avoid unnecessary complexity — don’t over‑engineer and don’t reinvent the wheel.